Social media offers a unique marketing channel that allows small businesses to interact directly with consumers or channel partners. Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should utilize the open communication that social media sites provide in order to generate new and happy customers. Join Kent Lewis of Anvil Media at the May Business Forum and learn how to create and properly optimize social media profiles, develop a compelling content calendar and understand how to best leverage your employees by creating guidelines. Lewis will cover all top-tier and select emerging platforms, including Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest and Instagram. From this lecture, you will be able to set up, optimize and utilize social media to move your business and marketing forward and maximize your ROI.
With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his career in search engine marketing. Since then, he’s helped grow businesses by connecting his clients with their constituents via the Internet.
In 2000, Lewis founded Anvil Media, Inc., an integrated marketing agency specializing in analytics, search engine, and social media marketing for growth-oriented companies. Under his leadership, Anvil has received recognition from Portland Business Journal and Inc. Magazine as a Fastest Growing and Most Philanthropic Company.
In 2008, Lewis created Formic Media, a sister agency to Anvil, providing a similar set of digital marketing services to small and multi-location businesses. Anvil and Formic merged to better delight and elevate clients as an expanded account team in 2014.
He’s co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area SEM professional trade association. As a long-time entrepreneur, Lewis is an investor and advisor to a host of emerging Portland-based companies, including Fulcrum Fitness, Journey Fitness and Tixie.
Lewis speaks regularly at industry events and has been published in books and publications including Business2Community, iMedia Connection and Portland Business Journal. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop, and also toured nationwide with Online Marketing Institute as a lead instructor.
Active in his community, Lewis is currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and Nike+ Accelerator.
Industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts and 2012 Marketer of the Year by American Marketing Association Oregon Chapter. Married with children, Lewis enriches his personal and professional life by co-hosting a weekly Internet radio show, DadsUnplugged.
The Business Forum is a monthly program occurring every second Tuesday of the month from September to June from 11:30 A.M to 1:00 P.M. at the Walters Cultural Arts Center Delicious, healthy lunch is provided by Reedville Catering, RSVP is required. Cost to attend is $20/members and $25/nonmembers. At-the-door registrations are $25 or $30/nonmembers. To register, go to www.hillchamber.org. Questions? Contact Shelly Olsen at 503.726.2145 or shellyo@hillchamber.org.