A professional communicator and native of the Pacific Northwest, Sig worked around the United States in print and broadcast journalism, eventually returning to Portland, where he was a public relations manager, communications consultant and magazine editor. He also ran a fine art publishing business, coordinated air shows and worked for a film production company before becoming a public speaker, writer and filmmaker. Sig has performed extensive public service, serving as an elected and appointed local government official and on academic and nonprofit boards. He holds degrees in Political Science and Latin American Studies and has spoken at universities, museums, and associations in several countries.